Man's World presents carefully selected content, brands, and experiences.

From January 29 to February 1, 2026, Man's World will once again take place in Hall 550 in Zurich-Oerlikon.

For the 10th edition in Zurich, more than 120 selected, predominantly regional manufacturers, high-quality products and services, and a whole range of surprises and attractions will once again be on offer.

Man's World has set itself the goal of becoming a platform for experiences, inspiration, and enjoyment tailored to men's interests. Quote from the founders: “We do this in keeping with the spirit of the times and our modern values.”

Over a period of five days, the exhibition halls at the Zurich Convention Center are devoted to the theme of photography. Over 250 photographers and around 25,000 visitors attend this popular photography event each February.

Besides current works by Swiss photographers, talks by internationally renowned photographers will be held as part of the photoFORUM, seminars, workshops and master classes can be attended in the photoSCHOOL, and relevant companies from the photography industry will present their latest products in the photoINDUSTRY marketplace.

In addition, the works are complemented by 15 spectacular special exhibitions and numerous other activities.

Fresh and first-class drinking water is always available in Zurich - thanks to more than 1,200 wells that can be found every few meters in the city. This makes Zurich one of the cities with the most fountains in the world. There are exciting stories to tell about each fountain. Here are just three fountains in the city center that every visitor must have seen:

Amazonen-Brunnen on Rennweg: put into operation around 1430. With a figure adorning the fountain, it is one of the first Zurich fountains that was also considered a public work of art.

Alfred Escher fountain at the main station: in operation since 1889. Alfred Escher's figure stands in a triangle that brings together his most important achievements: as a railroad pioneer, he ensured that Zurich, with its main station, became one of Switzerland's most important transport hubs at an early stage. He was also involved in the founding of today's Swiss Federal Institute of Technology (ETH) and the Schweizerische Kreditanstalt (today Credit Suisse) on Paradeplatz.

Lindenhof fountain on the Lindenhof: in operation since 1667. Today's fountain was created in 1912 in memory of the brave women of Zurich who, in battle dress, are said to have deterred an Austrian army from a city siege in 1292.

Tip 1:
If you get thirsty while walking through Zurich, you don't need a supermarket. A drinking bottle - for example, the high-quality, reusable and lightweight Sigg drinking bottle that can be purchased at the Tourist Information - is all you need. Screw it on, fill it up and enjoy cool as well as fresh water.

Tip 2:
If you want to learn more about Zurich's endless fountains, book the city tour Wasserstadt Zürich.

Tip 3:
This map shows where the fountains are located in the city.

“La Boule d’or centenaire” by Dieter Meier, concept artist and frontman of the electropop duo Yello, is deposited in the ground of the main concourse of Zurich Main Station and protected with reinforced glass so that passers-by can view it from above. The ball - which was installed in 2008 - will stay there for 100 years and aims to draw attention to nothingness and insignificance.

During that time, the ball will be taken out of its glass case on only a handful of occasions and rolled 12 meters (39ft) along a wooden runway known as the “Bois du voyage d’or”. The dates are as follows: 9 May 2008 (already happened), 24 June 2008 (already happened), 18 September 2016 (already happened), 28 August 2033, 12 June 2064, 21 July 2082, 18 January 2097, 9 May 2108.

Dieter Meier became famous with his band, Yello. Together with Boris Blank, he was a pioneer of electronic pop music. What many people do not know is that Meier actually started his career as a performance artist. Nowadays he is renowned and successful as a gastronome, cattle breeder, and vintner.

The traditional specialty store H. Schwarzenbach in Zurich's Oberdorf was founded by Heinrich Schwarzenbach I in 1864. The delicatessen on Münstergasse is still run by the Schwarzenbach family, today already in the fifth generation.

The diverse range of products extends from home-roasted premium coffee to selected tea specialties and exquisite spices to exotic dried fruits and exquisite vinegar specialties and the finest oils. This wide range is complemented by fine chocolates, pasta from the leading pasta creators and a variety of honeys, jams or legumes.

In addition to exotic rarities, H. Schwarzenbach also offers countless local delicacies, from Thurgau dried pears to Ticino's Farina Bona, the roasted corn flour from the Onsernone Valley.

“Many highlights from Zurich’s cultural life are lined up along the number 4 tram route like pearls on a string,” says Christian Brändle. And the Director of the Museum für Gestaltung knows what he’s talking about – after all, he regularly uses this tram line to get to his three museum buildings. They all lie along the route: the Toni-Areal In Zürich-West, the history-steeped main building near Zurich Main Station, and the Pavillon Le Corbusier on the shores of Lake Zurich.

It is not just recycling fans who will love the colorful tower near the central Hardbrücke Station, which boasts 17 stacked shipping containers rising 26 meters (85 feet) into the air.

The rusty containers were sourced especially from Hamburg and transported to Zurich by train. Not just nice to look at, the tower is accessible as well. Over four floors, it contains the world’s largest selection of “individual recycled freeway bags” from the renowned Zurich label Freitag – 1,600 bags.

Climb further and you’ll reach the roof of the recycled skyscraper that offers a commanding view of the former industrial quarter. Look out for old factories pulsing with new life, Frau Gerolds Garten – a popular urban garden with dining options – and the arches of the viaduct that now house gorgeous boutiques, restaurants and event spaces.